What Kem Meyer taught me about (Church) Communication @ Exponential ‘10

Less Clutter, Less Noise! We are in the business of persuasion! It's NOT what you say; it's what people hear! Are people letting you in or shutting you out? IT’S NOT OUR JOB TO SEND THE RIGHT MESSAGE, BUT TO RELEASE THE RIGHT RESPONSE! Three principles to follow: 1) Check your ego! We overestimate what we say and we underestimate how if effects others! Do I care more about what I have to say than the person I’m saying it to? What am I motivated by? It's about the WHO, not the WHAT! It’s less about what you have to say and MORE about others! 2) Get an Image Consultant! Sometimes the picture we are drawing is not saying what we think it is! 3) Keep It Simple! Our brain focuses on surviving the moment! Are we bombarding people with too much information and too many decisions? The more elements there are, the less importance each one has! For example, Yahoo vs. Google. Minimizing options maximizes response! "A generation ago the question was, ' What's the truth?' Now it's, 'What's the point?'" Billy Graham