What Kem Meyer Taught Me About Church Social Networking @ Exponential '10

Everything is social! Your website is NOT an online brochure! When you stop learning, you forget what you already know. Everyone follows a sequenced process before trusting; they 1) ask questions, 2) search Google, 3) check the brand’s website and 4) check reviews. Must be strategic to help people move up the “Trust Ladder.” We must shift our M.O. from OUT to IN: from publicize to connect, from control to cultivate, from push to personalize, from censure to coach, from capture to liberate, from prescribe to influence, from fear to wonder, from conform to channel, from sending to releasing right response, from feedback to ways to provide service, from broadcast communication to techniques for listening spaces. Watch and learn; lerking is okay! Help people connect; don’t just advertise! Keep it simple! Teach your offline networks to go online and your online networks to go offline! CHATTER MATTERS! Honesty is more important than expertise. Social Networking is REAL TIME sharing! The goal is interaction not information!